All a Twitter...

How long have you been using Twitter?  As a new user of this fun and exciting forum, I'm enjoying learning the ropes.  I'm impressed by the tweets of many and trying to figure out my place in this new community.

My mind is reeling with all the possibilities that Twitter and other social media sites offer to businesses and for the non-profit world.   The trick is not being over zealous and really trying to be focused on your goals or your clients' goals. 

In addition to focusing on your outcomes, it is necessary to make sure that your message is direct and meaningful.  If everyone is reading you don't want to just say anything.  PRSA's February newsletter "Tactics" had a great article about Twitter and making the most of the characters you have available. 

Twitter offers opportunities and has pitfalls to be aware of.  As I navigate through and try to learn more about how to make the best use of this forum, it is important for me to remember this is an excellent exercise in being brief and meaningful at the same time.  I tend to get a little wordy, for those of you who know me, I'm sure you aren't shocked by this revelation.

So, I will continue to make the most of my 140 characters and would love to hear your thoughts in 140 characters too.

Small businesses and the Internet, what's happening in your community?

As a long time marketing professional, I have seen many changes in the industry.  From paste-up advertising to online advertising.   Quite a difference.  As times are changing small businesses need to take advantage of the new opportunities the Internet is providing.  

Traditional marketing forums still have their place and there isn't a one-size-fits-all answer, but between search engine optimization and social media there are many non-traditional avenues for companies to explore.  

Have you seen small businesses taking advantage of these new media opportunities?  If so, what kind of businesses seem to be grabbing hold? Where are you seeing them?

I look forward to hearing your responses.