Small businesses and the Internet, what's happening in your community?

As a long time marketing professional, I have seen many changes in the industry.  From paste-up advertising to online advertising.   Quite a difference.  As times are changing small businesses need to take advantage of the new opportunities the Internet is providing.  

Traditional marketing forums still have their place and there isn't a one-size-fits-all answer, but between search engine optimization and social media there are many non-traditional avenues for companies to explore.  

Have you seen small businesses taking advantage of these new media opportunities?  If so, what kind of businesses seem to be grabbing hold? Where are you seeing them?

I look forward to hearing your responses.